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Generation Reinvention 1 – The Future of Boomer Men: THE DEBUT SHOW
The inaugural program of Generation Reinvention examines many issues confronting Boomers and older men today. With special guest Jed Diamond, Brent Green will explore biological, psychological and...
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Generation Reinvention # 3: the Future of Advertising
Baby Boomers have been the focus of intense marketing initiatives since they wore diapers. Today they are responsible for $2.4 trillion in consumer spending, dominating 1023 out of 1083 consumer...
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Generation Reinvention 24: Boomers, Lifelong Learning and the Future of...
So, what is educational travel? Here’s one definition: Educational travel facilitates deeper, more enduring connections between travelers and the communities they visit through strong interpretation,...
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Generation Reinvention 25: Lifestyles of Health & Sustainability and Boomer...
There is an extraordinary volume of consumer research being conducted by the Natural Marketing Institute (NMI), located in Harleysville, Pennsylvania. Much of this research is significantly shifting...
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Generation Reinvention 27: Creating Empowering Stories about Active Aging for...
A woman deeply in love lost her husband in a car accident; left with two young children to raise she found new purpose by fulfilling three promises to her late husband. A Boomer doctor nicknamed Lucky...
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Generation Reinvention 28: Marketing to Boomers through Online Engagement and...
This time Generation Reinvention explores the power of online engagement to reach and sell to Boomers. My guest has some strong opinions about this marketing opportunity: “Today, more than ever,...
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Generation Reinvention # 29: Marketing and Advertising to Boomers and 50+ in...
After giving a successful 2008 keynote address in Noordwijkerhout, Holland, for MWG Congress, I hosted a casual vegetarian dinner in Amsterdam for Claudia Biegel and Arjan in’t Veld, both natives of...
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Generation Reinvention # 31: The Future of Integrated and Online Marketing to...
Recent business stories—including a significant article by The New York Times in May 2011—underscore growing importance of marketing to 50+ consumers. The problem is that few traditional advertising...
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Generation Reinvention 32: Boomers and the Future of Computer Software,...
Michael Pollan, a prolific book author and writer about food for The New York Times brilliantly condensed his manifesto about eating: “Eat food. Not too much. Mostly plants.” Allow me to condense my...
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Generation Reinvention 33: Boomers, The Experience Economy and Authenticity
My guest this time wants you to have transformational experiences as you go about the business of being a consumer. Accordingly, he also advises businesses and non-profits to stop being stuck on...
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Generation Reinvention 34: Turning on Your Bright Light: Spiritual and Life...
Thirty years ago a gifted young actress from Kansas risked security and comfort to become part of the movie-making industry in Hollywood. Two years later she landed the role of a lifetime and walked...
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Generation Reinvention 35: A Consciousness Revolution for Boomers
Mutually participatory dialogue has been embraced as a key to evolving and transforming consciousness, evoking a flow of meaning – a dia (flow) of logos (meaning) — beyond what any one individual can...
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Generation Reinvention 36: A Journalist’s Look at Boomers and Aging
Paul Kleyman is the Director of the Ethnic Elders Newsbeat at New America Media (NAM), a division of Pacific News Service reaching 60 million ethnic audience members in the United States. From 1988...
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Generation Reinvention 37: Boomer Women, Successful Aging, and Reinventing...
Helen Dennis calls upon Boomer and older women to shape a new kind of retirement, one that she refers to as “renewment” to emphasize the possibility of positive change, enlightenment, and adventure....
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Generation Reinvention 38: Boomers and the Challenges and Opportunities of...
This edition of Generation Reinvention brings together two of the nation’s most respected leaders in the field of caregiving. They share common interests and motivations that spring from the heart....
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Generation Reinvention 30: Boomers and The Big Shift to a New Life Stage
Do you believe in the existence of a life stage called adolescence? Almost everyone reading this will concur that a unique developmental period exists between childhood and adulthood associated with...
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Generation Reinvention 39: Baby Boomers and the Transformational Power of the...
UPDATE: Ken Dychtwald, interviewed in this episode by Brent Green, has just been profiled in Forbes Magazine in an article entitled: The Prophet of the Coming Aging Boom. Dr. Ken Dychtwald is a...
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Generation Reinvention # 40: Boomer Consumers Living and Buying in the...
About a year ago last June I attended the LOHAS Forum in Boulder, Colorado. LOHAS, you may know, stands for Lifestyles of Health and Sustainability, and has grown in a decade from a local grassroots...
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Generation Reinvention 41: Boomers and the Future of the Spa Industry
In the United States, the spa industry is comprised of nearly 14,000 facilities generating $9.7 billion in annual revenues. Spas are a leading leisure industry and well suited to be at the forefront of...
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Generation Reinvention 43: Boomers and the Future of Healthcare, Aging and...
John Zweig is Chairman, Healthcare and Specialist Communications for WPP, the world leader in marketing communication services, with more than $14 billion in annual sales and 153,000 employees...
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